How To Use Social Media To Market Your Small Business

How To Use Social Media To Market Your Small Business

Feb 15, 2012 | No Comments

Last week, CNN published an interesting article about a maintenance man working at Amsterdam’s Schiphol airport. He suggested drawing a house fly on urinals to give men something to aim at. The quantity of misdirected urine fell by about 80% overnight, according to the airport.

So what does this have to do with social media marketing?

The Basic Instagram Guide

The Basic Instagram Guide

Jan 19, 2012 | No Comments

So President Obama has joined Instagram. And why should you? Instagram is changing the way people share content, and it is changing the way people access social media.

Instagram is a new platform, but it must be added to your business’ growing collection of social media accounts.

Build A “Buddy The Elf” Brand

Build A “Buddy The Elf” Brand

Dec 1, 2011 | One Comment

It’s that time of year again. Holiday cheer is viral, and there’s no stopping it anytime soon. As we near the upcoming holidays, perhaps we can learn something from our favorite holiday elf, Buddy.

We’re Thankful For “Small Business Saturday”

We’re Thankful For “Small Business Saturday”

Nov 23, 2011 | No Comments

Saturday, November 26th is Small Business Saturday. This nationwide initiative started by American Express promotes local vendor shopping. Why does this matter? One Mass-Live business article by Jeanne Yocum presents new research on small business practices.