Social Media Content Calendar Basics
Last week Hubspot’s Kipp Bodnar presented the “5 Steps of Social Media Lead Generation” webinar. One major step in proper execution of business strategy through social media is a content calendar. A content calendar serves three main purposes: foundation, strategy and commitment.
Top 100 Most Overused Buzzwords In Business
Earlier this month, I published a blog entry discussing healthcare marketing’s overuse of the phrase “world class.” The overuse of buzzwords pertains to more than healthcare marketing. Every top business leader must learn to use savvy language, but it’s important to avoid redundancy. I admit, I overuse many of the buzzwords on this list of 100 most overused marketing buzzwords via SEO strategist Adam Sherk — it’s a good reminder to review this list and rethink your vocab. I know I have.
Why Steve Wynn Inspires Me
Steve Wynn owns and runs casinos. Outside of the used car business, there probably isn’t a more over-used metaphor for compromised morals than those in the gaming business. Those that gamble and those that supply the venue for gambling have been accused and convicted of every kind of every human vice and foible.
Tiffany Cooper Gueye, BELL’s Chief, on Giving Feedback – NYTimes.com
Tiffany Cooper Gueye, BELL’s Chief, on Giving Feedback – NYTimes.com.
Here is a leader talking about the necessity of direct feedback. I forget sometimes that telling people clearly and immediately what you expect is more important to success than all of my strategies and tactics combined. Not even the best ideas work unless we are willing to provide direct and measurable feedback to those we lead.
