The Basic Instagram Guide
So President Obama has joined Instagram. And why should you? Instagram is changing the way people share content, and it is changing the way people access social media.
Instagram is a new platform, but it must be added to your business’ growing collection of social media accounts.
We’re Thankful For “Small Business Saturday”
Saturday, November 26th is Small Business Saturday. This nationwide initiative started by American Express promotes local vendor shopping. Why does this matter? One Mass-Live business article by Jeanne Yocum presents new research on small business practices.
Top 100 Most Overused Buzzwords In Business
Earlier this month, I published a blog entry discussing healthcare marketing’s overuse of the phrase “world class.” The overuse of buzzwords pertains to more than healthcare marketing. Every top business leader must learn to use savvy language, but it’s important to avoid redundancy. I admit, I overuse many of the buzzwords on this list of 100 most overused marketing buzzwords via SEO strategist Adam Sherk — it’s a good reminder to review this list and rethink your vocab. I know I have.
Business Growth Is All About Targeting: 3 Easy Steps
DirecTV Group Inc. is rolling out “addressable ads,” initially allowing advertisers to reach close to 10 million homes with commercials tailored to each household. But this is just the beginning. Dog owners, for instance, could see ads for dog food, not kitty litter, while families with children could be shown minivan spots.
Why is this important to you? Because if you advertise on cable TV or not, those entrepreneurs that spend time and money to accurately profile their prospects, then focus laser-like targeting with their “media” will be grow very quickly and profitably.
(BTW – I am defining “media” as any of the ways you use to get a message to a customer or prospect – salespeople, email, events, or anything can be “media.”)
So, how can you laser-focus your targeting with media in order to increase your sales and profits in a short amount of time?
- Name your target. Just like the FBI profiles serial killers, you need a profile of your ideal customer. Start with their name (we call ours “Jerry”). Then fill in their likely other defining information about family, fears, what other products to they buy, how do they spend their free time, and on and on… The more you get to know your “Jerry,” the faster your business grows.
- Define your “Why” Don’t tell “Jerry” how good you are, or your Unique Selling Proposition, or Features & Benefits BUT tell him what you believe. The reason what you do is important. The passion that drives you to go to work every day. Then when you target your “Jerry” he will be a prospect that believes what you believe and shares your passions – the best customer of all.
- Give an easy opt-in. It is not good enough to do great targeting, the target needs to know what the next step is to begin a conversation with you. A downloadable white paper, a webinar, or at least a please-contact-me form. Great targeting without a clearly-defined next step is worthless.
