The Three Rules To Building A Successful Rapidly Growing Business

Posted by: on Oct 12, 2010 | 6 Comments

How do you build a business that is rapid growing with increasing cashflow as it grows?

For example, if you are investing $X and getting a return of $5X, how can you show that an increased investment will get at least the same 5X ratio of return?

This is what we mean when we talk about scalable businesses: that a business can generate a predicable amount of business leads per dollar therefore has a predicable Return on Investment.

You already know that traditional banks are not going to lend you money for financing growth. Banks no longer take that type of risk. But investors do.

Investors have money. You have a business model. You need to prove that combining their money and your business model will make lots more money for both of you.

You may not need investors. But you still want a scalable model. Why? Because creating a scalable model will give you the metrics and goals to optimize your business success.

Here are the three rules to begin to create a scalable business model:

Rule #1 Resist the temptation to do something immediately satisfying

There are lots of ways to sell your product or service that will provide immediate satisfying sales results. For example: YOU do one-to-one selling or YOU leverage your network of contacts.

But if I gave you twice the money, you could not make another you.

So this not scalable.

Rule #2 It is ok to lose money – within reason

Said another way – you are looking for a mix of ideas you can scale up and some of those things will not work.

Which brings us to Rule #3…

Rule #3 Test and Measure constantly

What is measured grows. What is measured and reported grows exponentially.

Test and Measure and then Micro-Test and Measure and then Test and Measure and…

Follow these rules for fantastic business success… even if you don’t need investment. They will lead you to running a continually improving business.



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6 Comments

  1. Tweets that mention The Three Rules To Building A Successful Rapidly Growing Business | Move Up And To The Right -- Topsy.com
    November 4, 2010

    [...] This post was mentioned on Twitter by Mike Astringer and Katrina Hess, John Luginbill. John Luginbill said: The Three Rules To Building A Successful Rapidly Growing Business http://dld.bz/2ySA [...]

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  2. Nic WIndley | UK Business Development
    December 7, 2010

    Nice article John.

    I agree that you’ve got to systematise and test and measure what you do. The hardest part is learning to loose money / make mistakes as sometimes they can be pretty tough setbacks.

    We only learn though from our mistakes!

    Reply
  3. sustainable investment
    May 17, 2011

    Financial & Investment Management Advisors…

    Good job! THANKS! You guys do a great website, and have some great contents. Keep up the good work. best regards,…

    • admin
      June 2, 2011

      Thank you for your feedback. We appreciate it!

      Reply
  4. Tanya
    September 2, 2011

    Good stuff. Founders like me appreciate the #1, #2,#3… now, go do it approach.
    But like most entrepreneurs, I see a #2a. ;-)

    For example, testing/measuring/retesting tests your resolve and ability to continue (#2) when you are NOT funded to test/measure/retest etc.

    However, being a passionate, no-sleep,eternally optimistic (aka naive)founder, I put my chin up, focus, keep going onward and upward, and look for others to learn from.

    Thanks for being an “other”.

    GOTRIbalnow.com

    Reply
    • admin
      September 14, 2011

      Tanya, love your enthusiasm and thanks for your kind words. Sorry for the delay in responding. Always great to hear from fellow entrepreneurs, so keep up the great work!

      Reply

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